Wednesday 21st January 2026 - 10am - 4pm - Delivered Via Zoom
 
 
Workshop Description 
 
Running a Domiciliary care service is about more than just delivering excellent care. It is also about ensuring the right people know about it. This comprehensive full-day workshop is designed specifically for owners, managers, and marketing leads of Domiciliary Care Services who want to enhance their visibility, build a trusted brand, and attract the right clients.
 
The workshop is for:
Domiciliary Care Owners
Nominated Individuals
Registered Managers
Deputy Managers
Marketing Leads
 
The workshop will cover the following:
Understanding the role of marketing in domiciliary care services 
Ensuring you have the right CQC Registration to meet market demand 
Defining Your Unique Selling Proposition (USP)
Understanding where to market
Understanding funding 
Streamlining your business to increase profitability
Building a professional online presence
Optimising Google Business and Directory Listings
Using social media to make an impact
Promoting Your CQC Rating and inspection outcomes
Managing negative ratings that impact your business 
Dealing with changes in business direction
Local networking and community engagement
 
Participants will receive the following documents:
Certificate of Attendance
Set of Compliance Posters